A backlink is simply a mention or hyperlink from one website to another. However, from an SEO perspective, Google sees and evaluates backlinks as a potential vote of confidence so to speak. For example, let's say you're a cardiologist and your website contains informative content about the latest cardiac surgical procedures. If WebMD wrote an article about some of the content on your website and then cited that content, that is a huge vote of confidence to your site. Google will recognize your site as an authority on the subject, and over time, your content will start ranking higher in Google.

Our Approach to Link Building...

We don't buy links or use spammy tactics that put your site at risk. Instead, we build backlinks the right way — through strategic outreach, compelling content, and genuine relationship building.

Our link acquisition process includes digital PR campaigns that earn coverage from journalists and bloggers, guest contributions on respected industry publications, resource link building that positions your content as a go-to reference, and competitor backlink analysis to uncover opportunities they've already validated. Beyond that, for particular industries that we cover, we have built our own blogs and relavent backlink sources which enables us to control how and where we direct that 'power'.

Another important factor in our backlink strategy is that we source CONTEXT relavent backlinks. Many agencies will provide low value links but get a lot of them; or they may find powerful sites to get links from, but those sites are not in the same niche as their clients business- think a law blog linking to a functional medicine website. The p